Brand Strategy.
Partnerships.
Secret Sauce-ery.

We help brands and artists stir passion, win hearts, and move people.

Our superpowers? Turning ideas into impact, connecting across people and purpose, and filling the room with contagious momentum. Whether you're launching a vision, aiming to collaborate, or planning to sell a concert, we’re here to help you create, connect, and get things done.

Our approach is rooted in the spirit of the Ukrainian “казка/kazka”—a word that means “fairytale,” and represents much more. In Ukrainian culture, kazkas are rich, instructive narratives filled with magic, wonder, and deeper truths. They’ve historically passed down knowledge, culture, and identity—always through dynamic storytelling.

Like a kazka, we believe your story should do more than inform—it should enchant, guide, and move. That’s the kind of narrative we help you build—a blend of artistic inventiveness and emotional resonance.

Ignite hearts. Turn heads. Make music (and magic) happen.

Marketing | Strategy + Analysis | Campaign Development | Digital Advertising | Social Media Management | Relationship + Artist Development | Leadership | Web Design | Project Management | Thought Partnership

specializations / SERVICES:

Clients / Collabs / references

Artists + Projects

Sviatoslav

Vakarchuk
Okean Elzy

Ukrainian

Freedom

Orchestra

ukraine 🇺🇦

Jerry

Heil

warner Classics & Erato

Büşra
Kayıkçı

Abel

Selaocoe

Matteo

Myderwyk

Beatrice

Rana

maria

2024

grammys

art direction / web design

Andrew

Grams

Kasumi

Ukrainian Freedom

Orchestra

concert marketing

notes

From ukraine

kyiv
CAMERATA

okean 

elzy

A musical

celebration

of the life of rafael viñoly

Valerie Szepiwdycz (sheh-pew-ditch) is a music marketing strategist with a sharp track record across corporate retail, performing arts, and the music industry. From shaping branded content initiatives and photoshoots at DSW to driving record-breaking campaigns for The Cleveland Orchestra ($3.3M record-breaking season), New York Philharmonic, New England Conservatory (launched NEC Studio Sessions and TikTok with a 14M view viral moment), and Warner Music Group (album launches and brand partnerships including Netflix’s Maria), she’s built a reputation for blending data-driven strategy with creative execution. 

Known for her leadership, adaptability, and creativity, she’s a trusted partner in moving ideas—and artists—forward.

About the founder

TESTIMONIALS

  • "Valerie is one of the most passionate, creative, and inventive people I have ever had the pleasure of working with. Her enthusiasm is contagious and she will happily accept any challenge. She is fearless."

    Josh Sarubin, VP International A&R: Warner Music Group

  • "At the time of Ukraine’s greatest need, when we founded the Ukrainian Freedom Orchestra to fight for Ukraine on the cultural front, we’ll always be grateful to Valerie for coming to our aid with her skillful creation of the Ukrainian Freedom Orchestra website! Thank you, Valerie, for your outstanding work and Slava Ukraini!🇺🇦"

    -Keri-Lynn Wilson, Conductor: Ukrainian Freedom Orchestra

  • “A true "creative," Valerie demonstrates great passion for promoting arts and culture. She is an ideator and collaborator, brimming with curiosity and ideas. She is an engaging and enthusiastic person, and built strong relationships with faculty and staff during her time at NEC, advancing connections that served enrollment goals, projects, and brand awareness. This same energy and connective force was evident in her work outside of NEC, as demonstrated through her work in organizing concerts in support of Ukraine."

    Andrea Kalyn, President: New England Conservatory of Music

  • “Valerie brings great marketing experience and perspective to her work, and, consequently, offers a great deal to musicians and arts organizations. "

    Tom Novak, Director of Artistic Planning, Production & Administration: Chamber Music Society of Lincoln Center

  • “Valerie is the ultimate marketing professional and a total joy to work with. Her deep knowledge of the art and music worlds, paired intuitive, idea-generating mindset and her own unique creativity, make her not only an invaluable colleague, but a captivating human being."

    Jacob Slattery, Founder: Orpheus Bureau

  • "Valerie is a connector and understands the importance of relationships--business and personal--and her ever-active intelligence is always thinking of new ways to leverage connections to improve the lives of her clients and friends. If you only connect with one new marketing professional before the end of the year, it ought to be Valerie."

    Holly Witchey, Executive Director: ICA

  • “Valerie is a rare gem—equal parts marketing strategist, creative collaborator, and connector of people. She’s helped me refine my website, generate fresh content ideas, and build meaningful relationships with other artists—all with an incredibly delightful, generous, and energizing presence that makes every interaction a joy. Her deep knowledge of the arts, coupled with her intuitive sense for opportunity, makes her an invaluable partner for any creative professional."

    Kasumi, Guggenheim Fellow & Multimedia Artist