Brand Strategy.
Partnerships.
Secret Sauce-ery.

The Philadelphia Orchestra performing at Carnegie Hall for the Rafael Viñoly Foundation concert featuring Yannick Nézet-Séguin conducting.
Okean Elzy featuring frontman Sviatoslav Vakarchuk, walking around NYC.
Keri-Lynn Wilson leading the Ukrainian Freedom Orchestra with a backdrop of the Ukrainian flag.
The interior of the Théâtre des Champs-Élysées.

We help brands and artists stir passion, win hearts, and move people.

Our superpowers? Turning ideas into impact, connecting across people and purpose, and filling the room with contagious momentum. Whether you're launching a vision, aiming to collaborate, or planning to sell a concert, we’re here to help you create, connect, and get things done.

Our approach is rooted in the spirit of the Ukrainian “казка/kazka”—a word that means “fairytale,” and represents much more. In Ukrainian culture, kazkas are rich, instructive narratives filled with magic, wonder, and deeper truths. They’ve historically passed down knowledge, culture, and identity—always through dynamic storytelling.

Like a kazka, we believe your story should do more than inform—it should enchant, guide, and move. That’s the kind of narrative we help you build—a blend of artistic inventiveness and emotional resonance.

Ignite hearts. Turn heads. Make music (and magic) happen.

Image of an NPR Tiny Desk shelf including a bottle of sweet tea, a figurine of J.S. Bach, a cartoon character figure with a black peace symbol, a pink toy figure labeled 'AZI FIGURE', a disco ball, and notes taped to the wall behind.

Marketing | Strategy + Analysis | Campaign Development | Digital Advertising | Social Media Management | Relationship + Artist Development | Leadership | Web Design | Project Management | Thought Partnership

specializations / SERVICES:

Let's Connect.

Clients / Collabs / references

A collage of various logos including Ukrainian Freedom Orchestra, Warner Music Group, Carnegie Hall, Spotify, Apple Music, Razom, Kyiv Camerata, Cleveland Orchestra, Ukraine with a peace symbol, NEEC, 21C Media Group, and The Violin Channel.

Artists + Projects

Sviatoslav

Vakarchuk
Okean Elzy

Ukrainian

Freedom

Orchestra

Keri-Lynn Wilson leading the Ukrainian Freedom Orchestra with a backdrop of the Ukrainian flag.

ukraine 🇺🇦

Slava Vakarchuk a black hoodie standing in front of an ornate, decorative metal gate with gold accents on a blue background.
Jerry Heil with long dark hair, blue eyes, and a serious expression, wearing a tan jacket, a black and gold necklace, and a sleeveless top, standing against a plain light background.

Jerry

Heil

warner Classics & Erato

Side profile of Büşra Kayıkçı viewed through a textured fabric window.
Side profile of Abel Selaocoe looking upward with a smile.
Pianist and composer Matteo Myderwyk standing in a grassy field with hills and sparse trees in the background, wearing a brown jacket over a white shirt.

Büşra
Kayıkçı

Abel

Selaocoe

Promotional poster for the movie 'Maria' featuring Angelina Jolie with dark hair styled in an elegant updo, wearing a black and cream-colored dress, looking downward.
Grammy image

Matteo

Myderwyk

A portrait of Italian classical concert pianist, Beatrice Rana.

Beatrice

Rana

maria

2024

grammys

art direction / web design
Black and white photo conductor Andrew Grams with glasses, facial hair, and curly hair sitting at a table with an open book, looking directly at the camera against a dark background.

duo amal

Andrew

Grams

A portrait of digital artist Kasumi wearing dark sunglasses and a black turtleneck, smiling against a black background.

Kasumi

Keri-Lynn Wilson leading the Ukrainian Freedom Orchestra with a backdrop of the Ukrainian flag.

Ukrainian Freedom

Orchestra

concert marketing

Text graphic reading 'Notes from Ukraine' with colored circles on a notebook page background.

notes

From ukraine

Group photo of the Kyiv Camerata and conductor Keri-Lynn Wilson in formal attire, some holding violins and bouquets, backstage at Carnegie Hall.
Okean Elzy standing outdoors on a balcony or terrace with skyscrapers including the Empire State Building in the background. They are dressed in dark casual clothing, standing next to a garden with a tree showing autumn foliage.

kyiv
CAMERATA

okean 

elzy

Conductor Yannick Nézet-Séguin leading an the Philadelphia Orchestra at Carnegie Hall with a black grand piano and audience in the background.

A musical

celebration

of the life of rafael viñoly

Portrait of Valerie Szepiwdycz with wavy brown hair, wearing a black turtleneck and blazer, looking into the camera with a neutral expression, with a shadow cast on a white wall behind her.

Valerie Szepiwdycz (sheh-pew-ditch) is a music marketing strategist with a sharp track record across corporate retail, performing arts, and the music industry. From shaping branded content initiatives and photoshoots at DSW to driving record-breaking campaigns for The Cleveland Orchestra ($3.3M record-breaking season), New York Philharmonic, New England Conservatory (launched NEC Studio Sessions and TikTok with a 14M view viral moment), and Warner Classics & Erato (album launches and brand partnerships including Netflix’s Maria), she’s built a reputation for blending data-driven strategy with creative execution. 

Known for her leadership, adaptability, and creativity, she’s a trusted partner in moving ideas—and artists—forward.

About the founder

say hello

TESTIMONIALS

  • "Valerie is one of the most passionate, creative, and inventive people I have ever had the pleasure of working with. Her enthusiasm is contagious and she will happily accept any challenge. She is fearless."

    Josh Sarubin, VP International A&R: Warner Music Group

  • "At the time of Ukraine’s greatest need, when we founded the Ukrainian Freedom Orchestra to fight for Ukraine on the cultural front, we’ll always be grateful to Valerie for coming to our aid with her skillful creation of the Ukrainian Freedom Orchestra website! Thank you, Valerie, for your outstanding work and Slava Ukraini!🇺🇦"

    -Keri-Lynn Wilson, Conductor: Ukrainian Freedom Orchestra

  • “A true "creative," Valerie demonstrates great passion for promoting arts and culture. She is an ideator and collaborator, brimming with curiosity and ideas. She is an engaging and enthusiastic person, and built strong relationships with faculty and staff during her time at NEC, advancing connections that served enrollment goals, projects, and brand awareness. This same energy and connective force was evident in her work outside of NEC, as demonstrated through her work in organizing concerts in support of Ukraine."

    Andrea Kalyn, President: New England Conservatory of Music

  • "With a rich and varied background in classical music marketing, Valerie brings a distinct perspective to her work, all to the benefit of her clients. Her commitment to and belief in the advancement of the art form inform her approach with a proven track record of success."

    Tom Novak, Director of Artistic Planning, Production & Administration: Chamber Music Society of Lincoln Center

  • “Valerie is the ultimate marketing professional and a total joy to work with. Her deep knowledge of the art and music worlds, paired with her intuitive, idea-generating mindset and her own unique creativity, make her not only an invaluable colleague, but a captivating human being."

    Jacob Slattery, Founder: Orpheus Bureau

  • "Valerie is a connector and understands the importance of relationships--business and personal--and her ever-active intelligence is always thinking of new ways to leverage connections to improve the lives of her clients and friends. If you only connect with one new marketing professional before the end of the year, it ought to be Valerie."

    Holly Witchey, Executive Director: ICA

  • “Valerie is a rare gem—equal parts marketing strategist, creative collaborator, and connector of people. She’s helped me refine my website, generate fresh content ideas, and build meaningful relationships with other artists—all with an incredibly delightful, generous, and energizing presence that makes every interaction a joy. Her deep knowledge of the arts, coupled with her intuitive sense for opportunity, makes her an invaluable partner for any creative professional."

    Kasumi, Guggenheim Fellow & Multimedia Artist